PWN Zug & Zurich: How smart women brand themselves

21 June 2017 19:00 CET - 22:00 CET Park Hotel, Zug

It's our 5th ANNIVERSARY and we are celebrating in style at our summer party!

If people think you are on top of your game, you will be. if people think you're a B player, you will be...
until you change their perceptions!

This year has been about balance and this summer is about you.  We will feature Tsitaliya Mircheva-Petrova, lifestyle journalist and founder of Mums in Heels, who will be talking to us about your authenticity in business and how to stand out in a modern, competitive and cluttered market space. She will talk about:

  • What is 'Self-Branding' and how to brand your talent?
  • What makes a brand likable, worth following and worth sharing on social media?
  • How do you communicate your brand essence and build a distinctive presence online?

She will also take a practical look together with Kathy Patellis-Schmidt at how three of our professional women experience an image makeover to enhance their personal brand.

Then it's time to welcome the summer break with an indulgent chocolate tasting from Max Chocolatier, as we enjoy a fun apero to catch up, engage and communicate in style.

Three lucky ladies have snapped up the opportunity for the image makeover - we look forward to sharing in their experience.



As you explore your style options, clear out your wardrobe!

We will be collecting used clothes in good condition for Caritas , an organisation committed to helping people in Switzerland who are affected by poverty and are socially disadvantaged, including refugees and asylum seekers.

PWN Zug & Zurich Events policy

Event details

Park Hotel, Zug
6300 Zug
Industriestrasse 14
Member price
CHF30 per attendee
Non-member price
CHF40 per attendee
Other details
Our Annual General Meeting will also be taking place from 18h30 - 19h00. Please join us to elect and welcome the new Board members
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21 June 2017
PWN Zug & Zurich AGM and Summer Celebration
18h30 - 19h00 PWN Zug & Zurich AGM (members only)
19h00 - 19h15 Welcome and registration
19h15 - 20h15 How smart women brand themselves (Tsitaliya Mircheva-Petrova and Kathy Patellis-Schmidt)
20h15 - 22h00 Chocolate tasting, apero and networking


  • Ms Tsitaliya Mircheva-Petrova
    Founder Mums-in-Heels VIEW PROFILE
  • Ms Kathy Patellis-Schmidt
    Stylist and Founder StyleEtcBoutique Switzerland VIEW PROFILE

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